Shoppers are being warned to do their research ahead of Black Friday after it emerged that nearly nine in 10 “deals” available last year had been even cheaper at other times.
Consumer group Which? tracked the prices of 94 popular products, including TVs, cameras and fitness trackers, on offer over Black Friday 2017 from six months before until six months afterwards. It found 87% of the items were cheaper at other times of year and nearly half were cheaper in the six months after Black Friday.
Alex Neill, the managing director of home products and services at Which?, said: “The results of our investigation will disappoint many who are expecting nothing but bargains this Black Friday.
