First bumbags, then dad workout trainers, then baseball caps, now cycling shorts – it’s official: Mr Motivator is the style muse of the summer. The 90s fashion item once banished to the attic along with LA Gears and Baby-Gs – are back. And they are a bonafide trend.
Why, you ask? To quote Paris Hilton, nothing is quite as “hot” in the fashion industry right now as items that come with a heavy dose of irony (think Balenciaga’s £1,600 take on a 40p Ikea bag). The industry loves nothing more than to create hype around an item that elicits an “Are you joking?” response from Jane and John Doe, while getting the street-style snappers in a frenzy during fashion week.
Like so many trends, calculating the genesis is a case of cherchez la Kardashian. Kim has recently been wearing the Yeezy cycling shorts of her husband, Kanye West, everywhere from shopping to the Cannes film festival, and last week, the most popular item on Amazon Prime Day was apparently a near-identical pair by Futuro Fashion that sell for about £3. Her half-sisters, Kendall and Kylie Jenner, have been wearing them, too, as have numerous other fashion influencers – such as the model Bella Hadid, actor Emily Ratajkowski, singer Rita Ora and Instagram star Pernille Teisbaek.
On the catwalk, it all began last September at the spring/summer 2018 Off-White show, dedicated to a 1990s fashion icon; not Mr Motivator this time, but Princess Diana. The final look was inspired by a paparazzi photo of her going to the gym and saw Naomi Campbell stride out in a white pair, coordinated with a tailored blazer.
For more read the full of article at The Guardian
