November 23, 2024

Ivanka Trump to close fashion brand amid consumer backlash

Ivanka Trump is out of fashion. The retail company run by Donald Trump’s eldest daughter will soon cease to exist.

The New York Post first reported on Tuesday that the company will be closing “ASAP” and that staff have been informed that they are being laid off. “It’s just never recovered since she stepped away from the company,” an insider told the Post’s Page Six.

The Trump family has faced intense criticism since the 2016 presidential election that they are using the president’s position to further their own business interests. Ivanka Trump formerly separated herself from the company in 2017 in order to address those concerns, but they resurfaced in May when she won several trademarks in China shortly before her father announced he would attempt to reverse a US ban on ZTE, a Chinese telecoms company, that would have gone bust if the decision had been formalized.

In a statement, Trump said: “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.

“I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter.”

For more read the full of article at The Guardian

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