While four weeks of the World Cup and the heatwave combined to bring tough times to the UK cinema sector, a recovery is now under way, thanks to the arrival of Mamma Mia! Here We Go Again landing in venues a week after Incredibles 2. Many smaller cinemas are playing only these two films, while multiplexes are giving over a significant number of screens to them.
The Mamma Mia! sequel has achieved a UK opening of £9.74m, the fourth biggest of the year so far after Avengers: Infinity War, Jurassic World: Fallen Kingdom and Black Panther. The sum compares with a debut of £5.21m, or £6.59m including previews, for the original Mamma Mia! in July 2008, when tickets were significantly cheaper. That film went on to become a word-of-mouth hit, eventually earning £68m – 13 times the opening weekend’s figures.
Despite some decent reviews, including a five-star rave from Mark Kermode at the Observer, and warm audience reactions (7.3/10 at IMDb), few are expecting Here We Go Again to deliver a run as robust as its predecessor – Mamma Mia! was still in second place in the UK box office chart in its 11th week of release.
For more read the full of article at The Guardian
