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It’s not just a myth that Snapchat is for young people. Sixty percent of its users are25 years old or less, and 37 percent fall between 18 and 24, that revered demographic of marketers. Almost a quarter of the app’s users are under 18. But that’s also changing, as more millennials—or should I say 30-somethings—pick up the app too.
One reason is that older folk have, for years, been using Instagram, which is owned by Facebook (which they’ve also used since college or high school). Facebook has been systematically copying Snapchat’s most popular features, including Stories, ephemeral 24-hour photo montages of a user’s activity. It’s no surprise: Facebook has enormous wealth and leverage, including 2 billion users of its core service and over a billion each for its messaging apps, Messenger and WhatsApp. Instagram boasted some 30 million users when Facebook acquired the company in 2012, and that figure has swelled to 800 million in the five years since. Snapchat is stuck around 170 million users.
For more read the full of article at The Atlantic.
