Snapchat users will be able to use their account on the messaging service to log in to other apps, export their bitmoji and post information from elsewhere direct in the Snapchat app, as the company makes its most aggressive attempt yet to capitalise on Facebook’s woes.
The new features, collectively called “Snap Kit”, offer a set of tools that developers can incorporate into their own apps. The Creative Kit feature is about getting content into Snapchat: similar to an earlier integration with Uber, it lets apps create personalised filters, stickers and lenses that users can share on Snapchat. Food delivery service Postmates, for instance, will let users throw an ETA for their food onto a picture – to let their friends know to hurry up.
Similarly, the Bitmoji Kit lets users take the personalised caricatures that have become one of Snapchat’s core features and post them in other apps, with Tinder being one of the launch partners.
But Login Kit sees the social messaging firm move into new territory, providing the sort of internet infrastructure more commonly the domain of large data-driven firms such as Google and Facebook. Users who log in using their Snapchat account will only share their snapchat username with the service – and, optionally, their bitmoji too.
For more read the full of article at The Guardian
