WH Smith has been rated the UK’s worst high street retailer as shoppers panned its customer service and store standards.
The books to paperclips store came bottom of a survey of Which? readers, reclaiming its unwanted crown as the UK’s most unloved retailer from the supermarket Morrisons, which came bottom last year.
WH Smith has come bottom of the survey, which asked 10,000 shoppers to rate their experience in buying non-grocery items at 100 major retailers, for five of the past eight years – and second worst for the other three.
One customer told Which?: “I find WH Smith very expensive and its stores need updating.” Another shopper summed up the retailer’s troubles, branding it “hugely inferior to what it was in the past”.
The anonymous WH Smith watcher who – as @WHS_Carpet – regularly tweets pictures of messy aisles, dodgy price promotions and worn flooring says: “The problem with WH Smith is that in order to flourish financially, it has entered a downward spiral of cutting costs on the high street to counteract falling sales, which becomes a vicious circle. It has slashed staff numbers, which leads to poor standards and service”.
For more read the full of article at The Guardian
