It’s an annual row that seems to start earlier and earlier – the great Easter egg debate.
Social media becomes awash with companies forced to defend their Easter products from an army of people claiming that they do not feature the religious aspects of the festival prominently enough, or have been made halal. The debate has become increasingly politicised, with many rightwing groups amplifying the message.
“It’s amazing that in such a politically correct society we can’t call Easter eggs Easter eggs anymore”, the official Ukip Twitter account said on Monday.
The claim was prompted by a statement by Sainsbury’s social media team which said the supermarket preferred to label them “chocolate eggs” as it was a more accurate portrayal of the product.
However, the idea that the word Easter has disappeared from the packaging of chocolate eggs in recent years appears to be unfounded. For example, several Cadbury products this year clearly feature the word Easter.
And it is also not true that “Easter” was once ubiquitous on products, as many point out by sharing photos of confectionery from the 1970s and 80s that did not feature the word.
Supermarkets are also frequently criticised for not giving Easter a prominent display in store. Again, most do indeed use Easter as a marketing tool: on Tuesday, for example, Aldi, Lidl, Sainbury’s, Tesco and Morrisons promoted products labelled as “Easter food” on their website homepages.
For more read the full of article at The Guardian
