When officials at the University of Utah invited Joseph R. Biden Jr. to speak there in December, Mr. Biden’s representatives listed a number of requirements for the appearance. His booking firm, Creative Artists Agency, said the school would need to fly Mr. Biden and his aides to Salt Lake City by private plane. It would have to buy 1,000 copies of his recent memoir for distribution to the audience. There would be no insertion of the word “former” before “vice president” in social media promotions. And the speaking fee would be $100,000 — “a reduced rate,” it was explained, for colleges and universities.
But three days before the event, Mr. Biden’s aides learned that the public university would be using state funds to pay his fee. They already had a policy against taking tuition dollars, and decided that accepting taxpayer dollars for such a windfall might appear just as politically distasteful. Mr. Biden made the trip anyway but declined to take a check.
That costly last-minute reversal exposes the complicated balance Mr. Biden has attempted since leaving the vice presidency two years ago: between earning substantial wealth for the first time and maintaining viability as a potential 2020 presidential contender.
He has done so while building a network of nonprofits and academic centers that are staffed by his closest strategists and advisers, many making six figures while working on the issues most closely identified with him. It has effectively become a campaign-in-waiting, poised to metamorphose if the 76-year-old Mr. Biden announces his third bid for the presidency.
Mr. Biden is expected to reveal his plans early this year, after consulting with his family over the holidays. Having skipped the 2016 race after the grueling death of his elder son, Beau, from brain cancer, he would enter the coming Democratic contest as an early front-runner. With his political self-branding as “Middle-Class Joe,” he is seen by Democratic strategists as well equipped to make inroads into President Trump’s base of blue-collar white voters.
So long as a campaign remains possible, Mr. Biden has appeared mindful of the political backlash against the last Democratic nominee, Hillary Clinton, for earning millions by speaking to private interests in the run-up to 2016, and for her family foundation’s acceptance of huge sums from corporate and foreign donors.
He has imposed telling restrictions on his moneymaking and fund-raising activities: Mr. Biden does not speak for pay to corporate, advocacy or foreign groups and does not consult or sit on boards, said Bill Russo, his spokesman. His nonprofits do not accept contributions from abroad, and the Biden Cancer Initiative does not take money from drug companies, he said.
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