Thank you to the 1,000,000 Guardian readers who have offered us their support over the past three years. Many readers haven’t stopped at financial support; tens of thousands have shared their thoughts on our journalism, on world events and told us detailed personal stories. Many have articulated their reasons for supporting independent journalism, and why it matters in their own lives. Thank you to everyone who’s taken the time to write to us or respond to our call-outs for your viewpoints – your input continues to be enlightening and is fundamental to our work shaping an approach to the Guardian’s sustainability that works for us all.
By supporting us you can become part of a global community of Guardian readers with a shared set of values and a vision for a more hopeful world. At a time when the media is concentrated in just a handful of powerful companies, the financial commitment from our readers is vital to maintaining our independent journalism in perpetuity.
The Guardian has no proprietor and just one shareholder, The Scott Trust. This unique ownership structure has safeguarded our editorial independence since 1936, and means any profits we make are reinvested in our journalism. It also means that unlike other news organisations, we haven’t put up a paywall, so we can keep our journalism open and accessible for everyone. But with print advertising revenues in decline and the majority of new digital advertising spend going by tech companies, we also need supporters, like you, who believe in the value of independent, investigative journalism. Your support is critical for the long-term sustainability of the Guardian.
Being supported by readers means that we must focus on the stories that are most meaningful to society: serious reporting that takes time and effort, carefully uncovers the facts, holds the powerful to account, and interrogates ideas and arguments – journalism that speaks to the urgency of the moment, but lasts for more than a day.
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