November 21, 2024

Premier Inn unveils no-frills hotel brand with pod-style rooms

Premier Inn’s owner, Whitbread, is launching a no-frills hotel chain with small pod-style rooms as the company seeks to refocus its business after the sale of its cafe chain Costa Coffee to Coca-Cola.

Called Zip by Premier Inn, the new hotels will be located on the outskirts of major towns and cities. Rooms will cost from £19 and be less than half the size of a standard Premier Inn room, at 8.5 square metres.

Premier Inn is Britain’s biggest budget-hotel chain. Whitbread said the new spin-off from its main brand would cater for the “ultra-price-sensitive customer”.

The Zip rooms have been created by Priestmangoode, the design consultancy behind first-class cabins for airlines including Air France, Lufthansa and Swiss. The rooms feature lightboxes, en suite power showers, 24-inch televisions and twin single beds that can be pushed together to create a double.

A Zip by Premier Inn room
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 The Zip by Premier Inn hotels will be located on the outskirts of major towns and cities. Photograph: Whitbread Plc

The first Zip hotel, with 138 rooms, will open in the Roath district of Cardiff early next year. Whitbread has secured a second site in Southampton, where 140 rooms are planned.

For more read the full of article at The Guardian

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