‘Agence has always embodied a certain laid back attainable chicness that every woman longs to emulate. And finally, with co-founder Jeffrey Rudes back at the helm as CEO, L’Agence expands its influence to NYFW
The premiere of the brand’s Spring 2019 collection — a 12-look homage to the effortless style of Los Angeles — brought a modern whimsy to a seventies-inspired aesthetic. Nude silks and rose gold accents highlighted the accessible spontaneity of the brand. “The L’Agence woman is the embodiment of Los Angeles,” Rudes stated. “She’s effortless, nonchalant, and very much epitomizes California cool, but with the distinct confidence and joie de vivre that Parisiennes are famous for.”
Models stood on scattered platforms across the brick-walled Industria Studios in the West Village. Each ensemble was styled with technicolor eyeshadow, large dangle earrings, and throwback accessories. The unique cocktail hour showcase of the collection purposefully differed from traditional runway shows. Rudes credits his daughter, L’Agence Art Director Sasha Simone Rudes, for the unique interactive display.
Each platform differed in height, creating a pyramid optical illusion. “I like that the press can enter and walk through and touch and feel. That was part of the essence of this set up, being able to really connect to it,” Rudes explained.
Rudes returned to L’Agence from J Brand in 2017; since his appointment as CEO, the company has fiscally grown 40%. The surge in consumer support greatly impacted Rudes’ decision to premiere this collection at NYFW.
“You have to know when the right time is to present to the press and expose yourself,” Rudes said. “The collection’s been evolving. Our business, our retail, through our consumer has grown tremendously. That’s all due to the consumer response. Our customers respond to what we’re doing.”
For more read the full of article at The Fashionweekonline
