LOS ANGELES — Rotten Tomatoes, the powerful review aggregation service, substantially revised its criteria for critics on Tuesday in an effort to include more female and minority voices and better reflect podcast and YouTube reviewing.
Who qualifies as a critic has long been a touchy subject for the site, which boils down hundreds of reviews to give films and television shows “fresh” or “rotten” scores on its Tomatometer. Some filmmakers complain bitterlythat Rotten Tomatoes casts too wide a net already, pulling in reviews from roughly 4,400 critics worldwide, mixing bloggers with more established appraisers.
Rotten Tomatoes has decided, however, that broadening its criteria for critics — more than 200 were added to the site on Tuesday — will make its Tomatometer stronger.
“It will always be a better product if it has more voices,” said Paul Yanover, the president of Fandango, which owns Rotten Tomatoes. “We are still looking for the highest quality criticism.”
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