When In My Feelings hit No 1 in the US last month, it meant not only that Drake had racked up more weeks at the top of the chart than any male solo artist in 60 years, it also established the latest in a long history of viral dance crazes.
The trend was kicked off by Instagram comedian Shiggy dancing along to the track, his moves perfectly synced to Drake’s lines: hands shaped into a heart when Drake asks if Kiki loves him; turning an imaginary steering wheel for lyrics about “riding”; waggling his finger back and forth when Drake asks Kiki to say she will never leave his side. Instagram users around the world followed suit, mimicking those moves and adding their own flair, often hopping out of a moving car while doing so, to the horror of the police. The #InMyFeelings challenge was born, making it the latest instance in which pop and dance have proved inseparable.
Tracks such as the Macarena and YMCA showed that the fusion of an easily translatable dance and a hooky ear-grabber could generate a buzz, but the advent of social media has made that task far easier. Even non-English speakers can follow the lovelorn story of In My Feelings via the sign-language-esque dance moves.
Read for more at The Guardian
