Over a long two hours at WWDC, Apple showed off the roadmap for the next year of its software. Phones will get performance boosts and services aiming to help people fight compulsive use, Macs will get iOS apps and new machine learning technologies, and even the Apple Watch sees an upgrade or two.
But some changes didn’t make it on the main stage, either because they’re a bit too technical, a little embarrassing for the company, or just plain old bad news.
If there was one theme running throughout Apple’s presentation, it was that the company is taking on Facebook on all fronts. The new Screen Time app, which aims to help users cut back on their device use, was demonstrated using Facebook’s Instagram as the test case, and Safari’s new anti-tracking tech is positioned squarely against Facebook’s use of Like buttons and comment boxes to track users around the net.
But the specific details of ITP2, the updated version of the anti-tracking technology, are even more aggressively targeted at two of Apple’s biggest rivals, Facebook and Google, than the company let on on stage. ITP works by segregating the cookies dropped by websites so that they can only be read by that specific website, ensuring that an ad provider cannot, for instance, use those cookies to track your browsing across every single website on which they run ads.
For more read the full of article at The Guardian
